Transforming the Dalin chick, Türkiye's symbol of love in baby care, into a 3D packaging sculpture; The iconic liquid laundry detergent bottle developed with a beak-shaped drip-proof pouring cap, chick eye gripping knuckle and soft feather lines.
The Dalin brand has gained a unique place in Türkiye's collective memory with its iconic yellow chick mascot, which has been the symbol of baby care and pure love for generations. Our main starting point in the Dalin Liquid Laundry Detergent packaging design project; The aim was to transfer this strong visual heritage of the brand directly into the industrial form language and transform the packaging itself into a concrete "Dalin Chick" silhouette.
The chick's cute chest curves, soft feather form and characteristic beak details were analyzed and blended with an ergonomic packaging architecture. While the body of the bottle reflects the plump and cute form of the chick; The top pouring lid was designed inspired by the yellow beak structure of the chick. The circular "chick's eye" detail on the neck of the bottle both strengthens the character expression and creates a natural grip support for the thumb during pouring.
“Dalin Liquid Laundry Detergent packaging creates an emotional and trusting bond with parents by transforming the brand's iconic chick character into a 3D packaging form with its beak-detailed lid and soft feather-shaped body.”
Flow nozzle, inspired by a chick's beak, directs the liquid into the washing machine compartment without dripping around.
Functional recessed slot that allows the thumb to sit and keep the bottle balanced during pouring.
A silky matte polymer finish that is completely free of sharp edges and makes you feel the affection of mother and baby.
Dosing accuracy and keeping the packaging clean in baby detergents are the most critical issues for parents. The return channel integrated into the interior of the Dalin beak cap ensures that the detergent drops remaining on the edge when the cap is closed drain directly into the body, rather than out of the bottle.
The large base area of the bottle eliminates the risk of it tipping over in the washing machine or in bathroom cabinets due to jolts. The yellow and white CMF color contrast harmonizes the brand's iconic chick yellow with modern baby room decorations.
A cute, reassuring and affectionate form language that transforms Dalin's mascot into a three-dimensional packaging silhouette.
Smart lid geometry that transfers the liquid to the machine drawer and collects it back without splashing at the time of pouring.
Natural grip area that allows the thumb to be locked without slipping when carrying and pouring the bottle with one hand.
Non-toxic polymer material that does not crack when dropped, is recyclable and is gentle on baby skin.
Silhouette proportions, head-body balance and parental perception tests of the Dalin chick mascot.
Beak-shaped pouring lid, chest arches and chick eye sketches that provide grip.
HDPE extrusion blow molding separation lines, wall thickness uniformity and lid sealing.
Anti-drip spout flow rate testing, parent ergonomics check and drop resistance.
Multi-cavity blow molds, proprietary yellow CMF production and launch on baby care shelves.
